Open AccessGet in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Author(s) -
Sara Jean Peters
Publication year - 2008
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/5756
Subject(s) - product (mathematics) , computer science , advertising , business , mathematics , geometry
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