A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages | Zendy

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A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages

Author(s) -

Stephanie Miles

Publication year - 2008

Publication title -

mospace institutional repository (university of missouri)

Language(s) - English

Resource type - Dissertations/theses

DOI - 10.32469/10355/5683

Subject(s) - tone (literature) , computer science , psychology , world wide web , linguistics , philosophy

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