Open AccessExplaining consumers' channel-switching behavior using the theory of planned behavior
Author(s) -
Sanjukta Pookulangara
Publication year - 2008
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/5598
Subject(s) - channel (broadcasting) , theory of planned behavior , normative , consumer behaviour , psychology , business , advertising , marketing , control (management) , social psychology , computer science , telecommunications , political science , artificial intelligence , law
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