The sonic boom : effect of logo presentation style in television commercials on memory for the advertised brand | Zendy

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The sonic boom : effect of logo presentation style in television commercials on memory for the advertised brand

Author(s) -

Arun Venkataraman

Publication year - 2007

Language(s) - English

Resource type - Dissertations/theses

DOI - 10.32469/10355/5072

Subject(s) - presentation (obstetrics) , boom , logo (programming language) , style (visual arts) , advertising , computer science , visual arts , art , engineering , business , programming language , medicine , environmental engineering , radiology

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