Open AccessModel ethnicity and product class involvement : white Americans' attitude toward advertisements featuring Asian-Indian models
Author(s) -
Mulamootil Ronnie Matthew
Publication year - 2007
Publication title -
mospace institutional repository (university of missouri)
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/4958
Subject(s) - ethnic group , advertising , psychology , product (mathematics) , social psychology , white (mutation) , credibility , purchasing , marketing , sociology , political science , business , mathematics , geometry , anthropology , gene , biochemistry , chemistry , law
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