Open AccessAdvertising to Boomers, Gen Xers and Gen Ys
Author(s) -
Craig J. Weiland
Publication year - 2007
Publication title -
mospace institutional repository (university of missouri)
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/4936
Subject(s) - baby boomers , advertising , file format , computer file , world wide web , computer science , database , business , economics , demographic economics
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file as well as 10 media.jpg files.
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