Open AccessConjoint analysis for effective use of online video advertising on video sharing websites
Author(s) -
Joonghwa Lee
Publication year - 2012
Publication title -
mospace institutional repository (university of missouri)
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/43177
Subject(s) - advertising , multinomial logistic regression , conjoint analysis , online video , entertainment , preference , online advertising , mixed logit , psychology , computer science , business , multimedia , the internet , logistic regression , world wide web , economics , machine learning , microeconomics , art , visual arts
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