Open AccessTesting for a synergistic effect between online publicity and advertising in an integrated marketing communications context
Author(s) -
Anca C. Micu
Publication year - 2005
Publication title -
mospace institutional repository (university of missouri)
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/4168
Subject(s) - publicity , advertising , online advertising , marketing communication , context (archaeology) , priming (agriculture) , path analysis (statistics) , advertising campaign , business , marketing , computer science , the internet , geography , botany , germination , archaeology , machine learning , world wide web , biology
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