Open AccessPromoting cause sponsorship on corporate web sites : perceived control of navigation, natural fit, and created fit
Author(s) -
Ye Wang
Publication year - 2011
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/14238
Subject(s) - elaboration likelihood model , control (management) , persuasion , psychology , marketing , context (archaeology) , advertising , social psychology , schema (genetic algorithms) , business , computer science , geography , archaeology , artificial intelligence , machine learning
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