Embracing digital: Key considerations for publishers, marketers and customers

As publishers and our customers embrace the opportunities that digital can offer, there are key considerations for product and content development that should be taken into account to enrich user journeys and provide customers with relevant content at the right time. In this article, the author discusses these key considerations in light of shifting user demographics, technology developments, and digital trends. For time-pressed individuals, the ability to quickly and easily access information is paramount and publishers have a variety of tools at their fingertips through which to provide relevant content, but the fight for attention is growing and navigating the landscape can be confusing.