An overview of the NFAIS 2015 Annual Conference: Anticipating Demand: The User Experience as Driver

This paper provides an overview of the highlights of the 2015 NFAIS Annual Conference, Anticipating Demand: The User Experience as Driver, that was held in Crystal City, VA from February 22-24, 2015. The phrase "Content is King" can arouse hot debates over its relevance in a technology-dominated world. But the reality is that searchers are looking for answers to their questions. Information remains the Holy Grail. But the convergence of content, robust computing technologies and innovative devices has changed the search experience and elevated user expectations. The goal of the NFAIS conference was to take a look at how content providers and librarians are building products and services that will not only provide the ultimate in today's information experience, but will also raise that experience to a new level of satisfaction. Conference attendees used their smart phones throughout the meeting to give their opinions on key issues that were raised and the questions/responses are included at the end of each session.