ANALYSIS OF THE EFFECTS OF PERCEIVED BENEFIT AND PERCEIVED EASE ON CONSUMER INTEREST IN USING SINGLE TRIP TICKET OF MRT JAKARTA AND THE IMPACT ON BUYING DECISION | Zendy

Kadita Ayuverda | Zendy; Dudi Permana | Zendy

Open Access

ANALYSIS OF THE EFFECTS OF PERCEIVED BENEFIT AND PERCEIVED EASE ON CONSUMER INTEREST IN USING SINGLE TRIP TICKET OF MRT JAKARTA AND THE IMPACT ON BUYING DECISION

Author(s) -

Kadita Ayuverda,

Dudi Permana

Publication year - 2020

Publication title -

dinasti international journal of management science

Language(s) - English

Resource type - Journals

eISSN - 2686-522X

pISSN - 2686-5211

DOI - 10.31933/dijms.v2i1.526

Subject(s) - lisrel , nonprobability sampling , ticket , structural equation modeling , path analysis (statistics) , usability , advertising , marketing , psychology , business , statistics , computer science , mathematics , population , computer security , human–computer interaction , demography , sociology

The purpose of the present study was determining the result of Analysis of the Effects of Perceived Benefit and Perceived Ease on Consumer Buying Interest in Single Trip Ticket of MRT Jakarta and the Impact on Buying Decision. The present study used descriptive research design with survey method. Sampling used purposive sampling technique. The present study was tested using structural equation modeling – Lisrel to examine the effect of significance of the entire model and preset path. The finding showed that Perceived Benefit and Perceived Ease significantly affected Consumer Buying Interest. The present study also showed that Consumer Buying Interest affected Buying Decision. The company should improve Perceived Benefit and Perceived Ease.

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