Creencias sobre series de ficción televisiva: el caso de Velvet

Television series are an attractive genre of fiction programming not only for viewers but also for the channels that broadcast them. Given that production costs are high, such series need to draw high audience ratings from the start. Significant research has been carried out on the factors that condition the success of films released in movie theaters, but very little study has addressed the issues in relation to television series. The purpose of this paper is to explore viewer impressions of a range of objective factors relating to the series “Velvet”, broadcast by Antena 3. Since such impressions may shape overall viewer attitude to the series, an in-depth analysis of a set of factors (sociodemographic factors, as well as matters of personal  taste or interest) has been carried out to see whether different assessments of the series are influenced by such variables (sex, age, television consumption habits and preferences for different genres). The results suggest that viewer impressions of Velvet are affected by the factors cited above.