Educación mediática y periodismo de calidad. Propuesta de medición y evaluación en informativos de la televisión pública

The investigation considers as general aim the advance on the study of the Media Education as guarantor of the quality information. It is presented a formula to make an objective measure of the contents of the writing, audio-visual and digital media by a card with quality indicators (based on the Added Journalistic Value). After the first phase destined to the evaluation of the sources in the local press it is proposed now to measure the level of qualification in the news of public channels like Television Espanola or Canal Sur Television. The use of this register will allow the media to verify if the product assembles all the conditions to be a reference brand and also about their social responsibility.