Materialising Gender-fluidity through Fashion | Zendy

Harinda Gunawardena | Zendy; U. Wickramasinghe | Zendy

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Materialising Gender-fluidity through Fashion

Author(s) -

Harinda Gunawardena,

U. Wickramasinghe

Publication year - 2021

Publication title -

bolgoda plains

Language(s) - English

Resource type - Journals

ISSN - 2815-0066

DOI - 10.31705/bprm.2021.7

Subject(s) - clothing , bachelor , craft , sri lanka , brand identity , fashion design , identity (music) , advertising , architecture , sociology , visual arts , engineering , business , aesthetics , art , political science , anthropology , law , south asia

As the final year comprehensive design project for the Honours Degree of Bachelor of Design, Department of Integrated Design, Faculty of Architecture, University of Moratuwa, I have selected a project which is based upon my own clothing brand. It is an emerging ready-to-wear clothing brand based in Sri Lanka, which was launched in August 2020 through the Colombo Fashion Week named “HARID”. Currently, HARID retails at the Design Collective store in Colombo for a consumer group based upon it. The brand philosophy of HARID is to challenge gender-related stereotypical concepts. As the brand identity, HARID uses heritage craft practices.

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