Is cues of contagious diseases in advertising a friend or foe? | Zendy

Achini Ranaweera | Zendy; Amali Wijekoon | Zendy

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Is cues of contagious diseases in advertising a friend or foe?

Author(s) -

Achini Ranaweera,

Amali Wijekoon

Publication year - 2021

Publication title -

bolgoda plains

Language(s) - English

Resource type - Journals

ISSN - 2815-0066

DOI - 10.31705/bprm.2021.18

Subject(s) - disgust , clothing , advertising , psychology , anxiety , medical education , medicine , social psychology , business , psychiatry , political science , anger , law

Dr (Mrs.) Achini Ranaweera, a Senior lecturer from the Department of Textile and Apparel Engineering, Faculty of Engineering and Dr (Mrs.) Amali Wijekoon, a Senior lecturer from the Department of Management Technology, Faculty of Business in collaboration with two international researchers from Australia and the UK are all geared up to examine if cues of contagious disease in advertisements can influence consumption behaviour by eliciting negative emotions such as anxiety, disgust, and fear.

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