Open AccessThe Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore
Author(s) -
Muhammad Shabi ul Hasnain,
Tanveer Hussain,
Faiza Aslam
Publication year - 2022
Publication title -
global social sciences review
Language(s) - English
Resource type - Journals
eISSN - 2616-793X
pISSN - 2520-0348
DOI - 10.31703/gssr.2022(vii-i).16
Subject(s) - social media , business , advertising , marketing , social media marketing , word of mouth , brand equity , digital marketing , political science , law
Social media platforms are used in many businesses for the marketing of their products and operations. The Lahore based restaurants are under observation of this research, and the impact of social media is highlighted in the meantime. The major objective of this study is to examine the impacts of social media in doing food business and how it influences their activities. A mix of qualitative and quantitative methods along with individual interviews was conducted. The results of the study showed that in the case of the restaurants business, social media has a positive impact and an increment in sales and flow of consumers. Facebook and Instagram are the major social media platforms used by restaurants. Word of mouth also plays a huge role.Nonetheless, social media provides cheap and accessible marketing to reach numerous people instantly.