Assessing Customer Awareness and Selection Criteria of Islamic and Conventional Banks in Turkey | Zendy

Okşan Artar | Zendy; Şaduman OKUMUŞ | Zendy; Elif Güneren Genç | Zendy

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Assessing Customer Awareness and Selection Criteria of Islamic and Conventional Banks in Turkey

Author(s) -

Okşan Artar,

Şaduman OKUMUŞ,

Elif Güneren Genç

Publication year - 2016

Publication title -

doğuş üniversitesi dergisi

Language(s) - English

Resource type - Journals

eISSN - 1308-6979

pISSN - 1302-6739

DOI - 10.31671/dogus.2018.55

Subject(s) - political science , humanities , philosophy

The purpose of this study is to examine customers'selection criteria, banking products/services and customers' awareness towards Islamic principles offered by CBs and PBs in Turkey. A sample of 1082 respondents from various cities in Turkey is used in the study by the means of questionnaire used to collect the data between the period of 3rd of July - 23rd of September, 2015. Descriptive statistics and chi-square statistics are reported. To our knowledge this study has been carried out based on the most detailed and comprehensive data ever used in terms of comparative analysis of the CBs and the PBs in Turkey.

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