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Une plateforme decrowdfundinget son réseau social
Author(s) -
Inna Lyubareva,
Laurent Brisson,
Cécile Bothorel,
Romain Billot
Publication year - 2020
Publication title -
revue française de gestion
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.217
H-Index - 17
eISSN - 1777-5663
pISSN - 0338-4551
DOI - 10.3166/rfg.2019.00402
Subject(s) - political science , humanities , art
Our empiral study of the crowdfunding platform Ulule brings out the existence of a cross-projects social network at the platform scale. This social network has a catalyzing effect on the crowdfunding campaigns. The results highlight five sub-groups of contributors within the social network – sponsors, followers, precursors, specialists and collaborative specialists. Then, the analysis underlines a global and positive impact of the social network on the success rate. This positive influence becomes even more significant in the presence of sub-groups of contributors characterized by some thematic specialization and higher rates of collaboration.

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