Quand les entreprises s’emparent de la mort numérique, qui sont les consommateurs potentiels ? | Zendy

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Quand les entreprises s’emparent de la mort numérique, qui sont les consommateurs potentiels ?

Author(s) -

Samuel Guillemot,

Andréa Gourmelen

Publication year - 2017

Publication title -

revue française de gestion

Language(s) - French

Resource type - Journals

SCImago Journal Rank - 0.217

H-Index - 17

eISSN - 1777-5663

pISSN - 0338-4551

DOI - 10.3166/rfg.2017.00114

Subject(s) - humanities , political science , art

International audienc

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