Open AccessMéditerranéiser le marketing. Plaidoyer pour un marketing mesuré
Author(s) -
Bernard Covà
Publication year - 2006
Publication title -
revue française de gestion
Language(s) - French
Resource type - Journals
SCImago Journal Rank - 0.217
H-Index - 17
eISSN - 1777-5663
pISSN - 0338-4551
DOI - 10.3166/rfg.166.119-128
Subject(s) - limiting , mediterranean diet , consumption (sociology) , humanities , medicine , art , sociology , engineering , social science , mechanical engineering , pathology
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