Pemanfaatan Digital Marketing sebagai Media Pemasaran Global untuk Meningkatkan Penjualan Produksi pada Home Industry

Community service activities are strengthening purchasing power of household craft products thought e-commerce and social media. Assistance for their use of using information technology in Home Industry craftsmen of Raffa Collection and Salma Home Industries in Kelingan, thereby increasing economic independence through household craft business as a product typical Kelingan area, especially in the skills of utilizing information technology in marketing activities globally. The issues raised are the improvement of sales, marketing service, ordering products from consumers and improving product order management by implementing information technology. The solution offered is the creation of e-commerce applications and social media. Application of applications to partners through knowledge transfer activities through training and mentoring partners in using e-commerce applications. Implementation of the activities using the Focus Group Discussion (FGD) method to establish openness, trust and understanding of perceptions, attitude and experience problems that are owned by craftsmen in conducting marketing via the internet, then proceed to mentoring, namely counseling and training in the use of e-commerce which includes advertising design, upload advertising content on e-commerce applications, and marketing management.