Pemodelan Perencanaan Strategis Sistem Informasi Pada Industri Penjualan Otomotif Dengan Pendekatan Balanced Scorecard (Studi Kasus PT Hyundai Mobil Indonesia)

Automotive sales industries and businesses are businesses that have a great contribution to economic growth in the country. Competition in the automotive sales business is also getting higher so it requires the need for the right business strategy to survive and grow. Most of these automotive businesses have utilized Information Technology (IT) to support their operations. However, the capability in planning, managing and implementing Information Systems and Information Technology (SI/IT) that is linked to the company's business strategy has not been fully implemented. Therefore, Strategic Planning of Information Systems is currently one of the keys in achieving the company's goals that must be aligned with the business strategy set by the company. The role of SI/IT should not only be an operational automation tool but more than that as an organizational key enabler. The study was conducted for modeling SI/IT strategy plan based on Hyundai's business strategy using Ward & Peppard methodology, analysis with SWOT, Value Chain, Five Force which then mapped into Critical Succes Factor to obtain possible SI/IT strategies.