SUSTENTABILIDADE E AGRONEGÓCIO: ALINHAMENTOS AO PROCESSO DECISÓRIO EM UMA EMPRESA RURAL

This article aims to verify the configurations of sustainability precepts to the decision making process in a given rural company in Dom Pedrito/RS. The study was characterized as exploratory and descriptive based on qualitative research adopting the case study strategy. An interview was conducted, based on a semi-structured script, in which the case surveyed represents an emblematic situation for agribusiness in the Campanha region. The analysis procedures were directed to thematic-categorical content analysis. The motivation to insert sustainability as an element of the decision-making process goes as much through the primacy of sustainable awareness as it plays a strategic role in market positioning. Finally, the results were agreed with the pillars of sustainability. It is a rural company that applies them in their daily lives and strategies, emphasizing the bias with the environmental perspective.