Facebook as a dialogic communication tool at the most visited museums of the world | Zendy

Paul Capriotti | Zendy; José Carlos Losada Díaz | Zendy

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Facebook as a dialogic communication tool at the most visited museums of the world

Author(s) -

Paul Capriotti,

José Carlos Losada Díaz

Publication year - 2018

Publication title -

el profesional de la informacion

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.698

H-Index - 28

eISSN - 1699-2407

pISSN - 1386-6710

DOI - 10.3145/epi.2018.may.17

Subject(s) - dialogical self , dialogic , conversation , publics , citizen journalism , persuasion , sociology , order (exchange) , dissemination , public relations , media studies , world wide web , computer science , political science , psychology , social psychology , communication , pedagogy , telecommunications , business , finance , politics , law

Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. This work asks if they are using this platform in order to be recognized as ‘museums 2.0’. Our results illustrate that the museums we studied (the 100 which are most important on the global level) have a very poor activity on Facebook, and they are not using all the opportunities that this social network offers as an interactive and dialogical means of communication.

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