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Sports journalism has been characterized by a series of ethical deficiencies that have challenged the normative standards of the profession. Media accountability instruments can play an invaluable role in addressing these shortcomings. With this in mind, this article identifies and examines the most relevant accountability instruments in the field of sports journalism, including those produced within media organizations and those created outside of them. The researchers have scrutinized the specialized codes in this area and the stylebooks promoted by major sports media, as well as the recommendations proposed by news agencies, general information outlets and key stakeholders worldwide. Innovative practices such as chats, social media, online ombudsmen, observatories and blogs have also been identified as positive examples of the cultivation of a two-way conversation about the standards for and quality of sports content.

Mapping media accountability instruments in sports journalism