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Las etiquetas “Lo mas visto”, “Lo mas compartido” y “Lo mas comentado” son ejemplos de la logica que las herramientas de analitica web imponen a los medios digitales en un ecosistema informativo en el que la audiencia, que hoy se puede cuantificar mas al detalle que nunca, ha adquirido un protagonismo enorme. En este contexto, el presente articulo se centra en estudiar como se construye hoy la agenda de los medios en relacion con la creciente importancia dada a las estadisticas de paginas vistas. SE analizan las implicaciones de este nuevo escenario en nuestras sociedades democraticas. Esta investigacion toma la forma de un caso de estudio sobre dos de los principales diarios espanoles, Lavanguardia.com y Elperiodico. com, recurriendo al analisis de contenido y a entrevistas en profundidad con profesionales en activo. El objetivo es dar respuesta a la siguiente pregunta: ?que peso tiene el interes publico en las noticias y el contenido viral o anecdotico que se propaga en la web? Abstract The labels “The most viewed”, “The most shared”, and “The most commented” are examples of the logic from web analytics tools in an information ecosystem where the audience has acquired an enormous role because it is now possible to quantify more precisely than ever before. In this context, the present investigation focuses on how the digital media agenda is currently being constructed in relation to the increasing importance given to pageview statistics. The implications of this new scenario for our society as a whole will be analyzed. This research takes the form of a case study of two of Spain’s leading newspapers, Lavanguardia.com and Elperiodico.com, using content analysis and in-depth interviews with working professionals. The aim of the research is to attempt to answer the following questions: How relevant is public interest news? How much importance is accorded to anecdotal and viral content?

Media and public interest in the era of web analytics: A case study of two Spanish leading newspapers”