Publicidad online en medios sectoriales: caso Grupo TecniPublicaciones | Zendy

Myriam Martínez-San-Emeterio | Zendy

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Publicidad online en medios sectoriales: caso <i>Grupo TecniPublicaciones</i>

Author(s) -

Myriam Martínez-San-Emeterio

Publication year - 2010

Publication title -

el profesional de la informacion

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.698

H-Index - 28

eISSN - 1699-2407

pISSN - 1386-6710

DOI - 10.3145/epi.2010.mar.11

Subject(s) - publicity , publishing , the internet , advertising , political science , position (finance) , business , computer science , world wide web , law , finance

This case study describes a technical-professional press in online media publishing, and the evolution of this sector from the beginnings of internet as a channel for information and publicity to the present. New online advertising formats have been added, always conditioned by advertising campaigns conducted in paper publications, and new strategies as evolving for the future, as they develop new profiles, position themselves, and compete openly with other organizations with similar characteristics.

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