DEVELOPING E-BANKING PLATFORM IN CONTEMPORARY WORLD

Banks play a crucial role in promoting online businesses. Banks are trustworthy intermediaries in the online transactions and they provide a bold opening in the online business. Banks have e-payment systems like Internet banking, electronic fund transfers, plastic money (credit card & debit card) and mobile banking. These systems provide payment to online transactions. For the real working of these e-services, the need of e-banking platform development is an inevitable feature. This paper examines the efficient utilization of developing e-banking platform which have all the infrastructures for availing the same. For this reason we explore the impact of systems factors for Ebanking platform development (scalability, interoperability, fast server response, user-friendliness ect.), Organizational factors for Ebanking platform development (multistakeholders perspective, bank image and resource allocation)and Economic factors (operational efficiency, administration costs, innovation diffusion, financial information assistance). The change of economy from a traditional way to the recently demanded form needs a huge technological support and effort, better planning and efficiency in implementation thus pushing the banks to design various electronic money products.