Process Model of Voluntary Travel Behavior Modification and Effects of Travel Feedback Programs | Zendy

Ayako Taniguchi | Zendy; Satoshi Fujii | Zendy

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Process Model of Voluntary Travel Behavior Modification and Effects of Travel Feedback Programs

Author(s) -

Ayako Taniguchi,

Satoshi Fujii

Publication year - 2007

Publication title -

transportation research record journal of the transportation research board

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.624

H-Index - 119

eISSN - 2169-4052

pISSN - 0361-1981

DOI - 10.3141/2010-06

Subject(s) - theory of planned behavior , travel behavior , habit , structural equation modeling , turnover , behavior change , psychology , process (computing) , behavioral modeling , transport engineering , social psychology , engineering , computer science , economics , control (management) , management , artificial intelligence , machine learning , electronic engineering , operating system

This study tested an integrated process model of travel behavior modification. We used a model that combined the theory of planned behavior (TPB), norm activation theory (NAT), a theory of implementation intention, and theories of habit. To test the integrated model, we used panel data (n = 208) obtained before and after travel feedback programs (TFPs); the TFP is a communication program aimed at voluntary travel behavior modification, from automobile use to non-auto means of travel such as public transit and bicycle use. A structural equations model using the data collected tested the integrated model. The results showed that habit prevents people from forming behavioral intentions for behavior change; behavior change is induced by implementation intentions, which are, in turn, influenced by behavior intentions; and behavioral intentions are influenced by altruistic determinants rather than by non-altruistic determinants

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