In the Zone: Performing Fandom and Branding in Toronto’s Jurassic Park | Zendy

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In the Zone: Performing Fandom and Branding in Toronto’s Jurassic Park

Author(s) -

Daniel Evans

Publication year - 2017

Publication title -

canadian theatre review

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.171

H-Index - 6

eISSN - 1920-941X

pISSN - 0315-0836

DOI - 10.3138/ctr.169.009

Subject(s) - fandom , identity (music) , advertising , collective identity , media studies , sociology , art , geography , aesthetics , political science , politics , business , law

Fan zones are increasingly used at sporting events to extend the shared viewing experience beyond the capacity of traditional sports venues. The NBA’s Toronto Raptors have made Jurassic Park a key part of their supporters’ experience in the city during crucial playoff games. While the primary purpose for the fans in the zone is to enjoy watching the game as a group, the Raptors management has repurposed and branded their collective identity to drive desire not just within the fan zone but also among audience watching Raptors games on TV.

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