“Nutritional Wastelands”: Vending Machines, Fast Food Outlets, and the Fight over Junk Food in Canadian Schools

In light of a growing obesity crisis among children and concern about junk food in schools, this article investigates the attempt by food and beverage companies to gain entry into Canadian schools. Focusing in particular on the introduction of fast-food franchises in cafeterias and on school boards’ secret exclusivity deals with soft drink manufacturers in the 1990s, it examines how and why this process occurred, public reactions to it, and government responses. Placing this phenomenon within a larger pattern of commercialization in North American schools, it argues that long-lasting reforms require government intervention and enforcement.