E-Commerce Experiences in the Real Estate Industry: a preliminary study in regional Queensland | Zendy

Jeanette Van Akkeren | Zendy

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E-Commerce Experiences in the Real Estate Industry: a preliminary study in regional Queensland

Author(s) -

Jeanette Van Akkeren

Publication year - 2003

Publication title -

ajis. australasian journal of information systems/ajis. australian journal of information systems/australian journal of information systems

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.351

H-Index - 18

eISSN - 1326-2238

pISSN - 1039-7841

DOI - 10.3127/ajis.v10i2.152

Subject(s) - real estate , business , investment (military) , the internet , electronic business , marketing , e commerce , return on investment , industrial organization , business model , finance , economics , production (economics) , computer science , politics , world wide web , political science , law , macroeconomics

Computer systems have become commonplace in most SMEs and technology is increasingly becoming a part of doing business. In recent years, the Internet has become readily available to businesses; consequently there has been growing pressure on SMEs to take up e-commerce. However, e-commerce is perceived by many as being unproven in terms of business benefit. This research aims to determine what, if any, benefits are derived from assimilating e-commerce technologies into SME business processes. This paper presents three in-depth case studies from the Real Estate industry in a regional setting. Overall, findings were positive and identified the following experiences: enhanced business efficiencies, cost benefits, improved customer interactions and increased business return on investment

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