Advertising text as a discourse | Zendy

Egamberdieva Shakhzoda Damirovna | Zendy; Egamberdieva Farida Oktamovna | Zendy; Egamberdiev Khumoyun | Zendy; Ergasheva Yulduz | Zendy; Egamberdieva Dilbarq | Zendy

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Advertising text as a discourse

Author(s) -

Egamberdieva Shakhzoda Damirovna,

Egamberdieva Farida Oktamovna,

Egamberdiev Khumoyun,

Ergasheva Yulduz,

Egamberdieva Dilbarq

Publication year - 2019

Publication title -

international journal on integrated education

Language(s) - English

Resource type - Journals

eISSN - 2620-3502

pISSN - 2615-3785

DOI - 10.31149/ijie.v2i3.89

Subject(s) - semiotics , linguistics , point (geometry) , context (archaeology) , social semiotics , text linguistics , discourse analysis , sociology , computer science , history , philosophy , geometry , mathematics , archaeology

One of the topical issues of linguistics concerning the understanding of discourse from the point of view of the basic paradigm "text – discourse" is considered. The features of the language and the tasks of advertising texts in the context of discursive parameters (communicative, semiotic, social) are revealed.

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