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The aim is to develop a comprehensive fashion design protection (FDP) model based on the intellectual property rights (IPRs) global regime, recent advances in cutting-edge digital technologies, and anti-counterfeiting treaty agreement (ACTA) policies to combat piracy and counterfeiting. The research methodology utilizes literature review, and relevant databases analytics that facilitates broad keywords search, and identifies high-quality peer-reviewed papers to obtain a perspective on the current situation of IPRs globally for smart fashion wearables (SFW). This conceptual research enriches four main contributions creating invaluable knowledge in the literature : (i) describes the correlation between innovation, intellectual capital (IC), intellectual property (IP), piracy, and counterfeiting, (ii) introduction of three recent advances in cutting-edge digital technologies (smart monitoring system, smart traceability system and 4D printing) that offer on/offline adequate protection to combat piracy and counterfeiting, (iii) a multi-pronged strategy is developed to introduce a comprehensive model that integrates the IPRs classifications (Trademark, Trade dress, Copyright, Patent, Industrial Design, Sui Generis, and Trade Secrets), ACTA enforcement principles, three advanced technology systems to attain vigorous IPRs protection for the fashion industry globally, and (iv) demonstrates the FDP model to serve as an quintessential educational framework for academia, practice guide for fashion industry practitioners, policy makers, IP law practitioners, technology developers and non-profit organizations (NPOs).

A Quest towards Fashion Design Protection Model for the Intellectual Property Rights Global Regime