Sentidos identitários de programação em TVs on-line

The article is a partial and summarized approach of phase three of the research Audiovisualities of web TVs with the objective to identify the directions enunciated for programming in on-line TVs. We used the frame methodology, with emphasis in analysis of the graphical interfaces of two platforms of traditional TVs in the internet and two platforms of web TVs. The results suggest that the programming on-line is another thing in both cases, and demands other concepts and references to understanding it.