Open AccessPERSUASIVE DESIGN IN ADVERTISING AS A FACTOR OF INFLUENCE ON THE BEHAVIORAL ORIENTATION OF THE SOCIETY
Author(s) -
O. V. Kolisnyk
Publication year - 2018
Publication title -
art and design
Language(s) - English
Resource type - Journals
eISSN - 2617-0280
pISSN - 2617-0272
DOI - 10.30857/2617-0272.2018.1.2
Subject(s) - perception , phenomenon , advertising , orientation (vector space) , psychology , factor (programming language) , social psychology , computer science , business , epistemology , mathematics , neuroscience , geometry , programming language , philosophy
To analyze the persuasive design of advertising as a now days phenomenon, and also to consider the influence of design meanings-images on the perception processes and behavioral reactions of a person