z-logo
open-access-imgOpen Access
YOUTUBE USAGE PATTERN AMONG COMMUNICATION SCIENCE STUDENTS
Author(s) -
Mukhlis Amin,
Ismail Naharuddin
Publication year - 2020
Publication title -
journal of information technology and its utilization
Language(s) - English
Resource type - Journals
ISSN - 2654-802X
DOI - 10.30818/jitu.3.2.3477
Subject(s) - value (mathematics) , psychology , cognition , mathematics education , computer science , neuroscience , machine learning
-This study aims to determine the motives and patterns of using youtube among Communication science students. This research was conducted using quantitative methods. Data was collected online using a questionnaire created on Google Form. The questionnaire link was distributed using the crowdsourcing method using Whatsapp. The population of this study were students majoring in Communication Science, Faculty of Social and Political Sciences (FISIP), Makassar Islamic University. We have described both the cognitive motive and the affective motive. Second, we have calculated the value of the motive for both and found that the value of cognitive motive is slightly higher than the value of affective motive. This means that the cognitive motives and affective motives of students in using Youtube are quite balanced.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here
Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom