Alışveriş Merkezlerinin (AVM) Mekânsal Kullanımlarının ve Kullanıcı Eğilim ve Beklentilerin İrdelenmesi; Isparta Kenti Örneği

Turkiye’de 1990’li yilindan itibaren sayilari hizla artan alisveris merkezleri (AVM) kentsel yasamin onemli bir parcasi ve bagimlisi haline gelmislerdir.  Ancak AVM lerin yakin bir gelecekte beraberinde bu merkezlerin bir kismi icin cazibenin azalmasi ve atil hale gelmesi de mumkun olabilecektir. Turkiye’deki ekonomik ve sosyal ortam tam olarak degerlendirilmeden, dunyadaki populer alisveris merkezleri orneklerine benzer tasarimlar yapilmasi nedeniyle Turkiye’deki kullanici beklentilerine cevap verememesi sonucunu beraberinde getirecektir. Bu calismanin amaci Isparta kentinde mevcut olan ve faaliyet gosteren IYAS ve CENTRAL Park AVM’lerin kullanici egilim ve beklentilerinin belirlenmesi ve irdelenmesidir. Calismada yuz yuze anket calismasi yapilarak anket sonuclari SPSS programi kullanilarak yuzde degerleri ve ki kare onemli duzeyleri belirlenmis ve yorumlanmistir. Calismanin sonucunda, Isparta mevcut AVM’lerin mekânsal islevsellikleri acisinda yeterli olmadigi ve eksikliklerin bulundugu ortaya cikmistir. Bu eksiklik ve yetersizliklerin basinda; AVM’lerin kapali, suni ve tekduze mekan konseptinde olmasi ve dis mekan ile kombine edilmemesi, m evcut otopark kapasitesi, kulturel etkinlik alanlari, yetiskinlere yonelik etkinlik mekanlari, magaza ve dukkan sayisi ve cesitliligi gibi siralanmistir. Sonucta, AVM'lerin sadece alisveris yapma ve gezme mekanlari olarak degil, ayni zamanda kent kulturu ve kentsel mekanla uyumlu olacak sekilde her kesimin rekreasyonel ihtiyaclarinin karsilanacagi bir mekan olarak kurgulanmasi gerektigi onerilmektedir.  Investigation of Spatial Uses of Shopping Centers and User Trends and Demands; Isparta City Example Abstract Shopping Centers (SC), which have been increasing rapidly since 1990 in Turkey, have become an important part and addict of urban life. However, it may be possible for the shopping malls to become less attractive and idle for some of these centers in the near future. Without fully evaluating the economic and social environment in Turkey, similar designs to popular shopping malls in the world will not be able to respond to user expectations in Turkey. The purpose of this study is to determine and examine trends and expectations in spatial usage of IYAS and CENTRUM Garden Shopping Centers that are present and active in Isparta. In the study, a questionnaire survey was conducted and the results of the questionnaires were determined and interpreted using the SPSS program. As a result of the study, it became clear that existing shopping malls in Isparta were not sufficient in terms of spatial functionalities and there were deficiencies. At the beginning of these deficiencies; Shopping malls are in the concept of closed, artificial and uniform spaces and are not combined with outdoor spaces, inadequate parking lots, insufficient cultural activity areas, inadequate space for adults, lack of shops and shops and diversity.  As a result, it is suggested that shopping malls should be constructed not only as shopping and traveling places but also as a place to meet the recreational needs of every segment in order to be compatible with urban culture and urban space.