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1. PhD Student, Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran 2. Associate Professor, Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran 3. PhD, Department of Business Management, Vienna University, Vienna, Austria 4. Associate Professor, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran

Impact of branding social responsibility on the memory of consumers using brain waves analysis