Impact of branding social responsibility on the memory of consumers using brain waves analysis | Zendy

Davoud Sadeh | Zendy; Hamidreza Saeednia | Zendy; Peter Steidl | Zendy; Kambiz Heidarzadeh | Zendy

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Impact of branding social responsibility on the memory of consumers using brain waves analysis

Author(s) -

Davoud Sadeh,

Hamidreza Saeednia,

Peter Steidl,

Kambiz Heidarzadeh

Publication year - 2019

Publication title -

advances in cognitive science

Language(s) - English

Resource type - Journals

eISSN - 2783-073X

pISSN - 1561-4174

DOI - 10.30699/icss.21.2.74

Subject(s) - emotive , psychology , population , cognition , electroencephalography , stimulus (psychology) , brain activity and meditation , brain waves , advertising , social psychology , cognitive psychology , business , neuroscience , medicine , sociology , environmental health , anthropology

1. PhD Student, Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran 2. Associate Professor, Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran 3. PhD, Department of Business Management, Vienna University, Vienna, Austria 4. Associate Professor, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran

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