EVALUATION OF SERVICE QUALITY IN THE BREWERY WITH USE OF THE SERVPERF

Service quality, because of their specificity, it is difficult to assess, especially since there is no its materiality her, it can't be seen. In such quality analysis special types of methods are used, among which the Servqual method and its variation the Servperf method should be mentioned. In the article the Servperf method was used to evaluate the quality of services in the chosen brewery. In this method the customer does not evaluate his expectations for the service, but only the final service. The aim of the chapter was to evaluate the quality of services offered by chose brewery in Czestochowa and to show superiority method Servperf over by Servqual method.