THE EFFECT OF SELF ESTEEM TOWARDS CONSUMPTIVE BEHAVIOUR IN X UNIVERSITY STUDENTS | Zendy

Dhea Prastika Setiono | Zendy; Retno Dwiyanti | Zendy

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THE EFFECT OF SELF ESTEEM TOWARDS CONSUMPTIVE BEHAVIOUR IN X UNIVERSITY STUDENTS

Author(s) -

Dhea Prastika Setiono,

Retno Dwiyanti

Publication year - 2020

Publication title -

psycho idea

Language(s) - English

Resource type - Journals

eISSN - 2654-3516

pISSN - 1693-1076

DOI - 10.30595/psychoidea.v18i2.6863

Subject(s) - scale (ratio) , psychology , reliability (semiconductor) , self esteem , test (biology) , statistics , social psychology , validity , mathematics , clinical psychology , psychometrics , geography , cartography , physics , paleontology , power (physics) , quantum mechanics , biology

s study aims to examine the effect of self esteem on consumptive behavior in X University students. The method in this study uses a quantitative approach. The subjects of this study were 50 University X students. Data were collected using a self esteem scale instrument and a scale of consumptive behavior with a validity test using the product moment correlation technique, while the reliability test was using an alpha cronbrach technique. The self esteem scale has a reliability score of 0.960 while the consumer behavior scale has a reliability score of 0.891. Based on the results of data analysis that has been done, the results show that: there is an influence of self esteem with consumptive behavior in University X students. It is proven that the R. count value is greater than the R. table that is 0.296> 0.284 and the value of P = 0.000 (P <0.05 ).

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