Testing Destination Image Scale Invariance Among British, German and Russian Tourists: A Multigroup Confirmatory Factor Analysis | Zendy

Demet Ceylan | Zendy; Beykan Çızel | Zendy

Open Access

Testing Destination Image Scale Invariance Among British, German and Russian Tourists: A Multigroup Confirmatory Factor Analysis

Author(s) -

Demet Ceylan,

Beykan Çızel

Publication year - 2018

Publication title -

advances in hospitality and tourism research (ahtr)

Language(s) - Turkish

Resource type - Journals

SCImago Journal Rank - 0.237

H-Index - 3

eISSN - 2148-7316

pISSN - 2147-9100

DOI - 10.30519/ahtr.449176

Subject(s) - german , confirmatory factor analysis , scale (ratio) , tourism , measurement invariance , psychology , destination image , clarity , social psychology , scale invariance , econometrics , geography , structural equation modeling , destinations , mathematics , statistics , cartography , archaeology , biochemistry , chemistry

Arastirmacilar destinasyon imajinin cok boyutlu ve karmasik tutum yapisina sahip oldugu konusunda fikir birligine sahiptir. Sosyal psikoloji, bilissel, duyussal ve davranissal olmak uzere 3 tutum bilesenini ele almaktadir. Bu arastirma, (i) tum tutum bilesenlerini iceren butunsel olcek gelistirerek , (ii) parselleme teknigi ile derinligi arttirilmis bir olcum araci gelistirerek ve (iii) bu olcegi Ingiliz, Alman ve Rus turistler ile 3 milliyet uzerinde milliyetler arasi farksizligi test ederek literature uc alanda katki saglamaktadir. Arastirma 2017 yaz aylarinda Antalya havalimaninda Antalya’ya tatil amacli seyahat eden Ingiliz, Alman ve Rus toplam 1495 katilimci ile gerceklestirilmistir. Antalya Turkiye’nin guneyinde Akdeniz kiyisinda bulunan mevsimsel bir kitle turizm destinasyonudur.

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