Scrutinizing Shopper and Retailer Perception on Shopping Destination Image | Zendy

Dwi Suhartanto | Zendy; Carol Yirong Lu | Zendy; Ananda Sabil Hussein | Zendy; Brendan T. Chen | Zendy

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Scrutinizing Shopper and Retailer Perception on Shopping Destination Image

Author(s) -

Dwi Suhartanto,

Carol Yirong Lu,

Ananda Sabil Hussein,

Brendan T. Chen

Publication year - 2018

Publication title -

advances in hospitality and tourism research (ahtr)

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.237

H-Index - 3

eISSN - 2148-7316

pISSN - 2147-9100

DOI - 10.30519/ahtr.444449

Subject(s) - perception , advertising , sample (material) , destination image , business , marketing , cognition , relevance (law) , psychology , conceptual model , conceptual framework , image (mathematics) , computer science , tourism , sociology , destinations , computer vision , geography , archaeology , neuroscience , social science , chemistry , chromatography , database , political science , law

This paper examines the shopping destination image model incorporating three image dimensions, cognitive, affective, and conative, with regards to shoppers and frontline retail employees. The results verify the relevance of the shopping destination image model to shopper and retail employee sample. The cognitive image and affective image components are important drivers of conative with respect to both shoppers and retail employees. Furthermore, this study shows that the differences between shoppers and retail employees on the associations among the image dimensions are insignificant. The conceptual and managerial implications of these findings are reviewed.

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