Impact of Attitudes Towards Entrepreneurship, Subjective Norms and Perceived Behavioral Control in Creating Entrepreneurial Intention

Many studies have discussed entrepreneurial intentions, but only a little research can be used as a reference in measuring the overall university in creating student entrepreneurial intentions in Indonesia. This research is focused on examining attitude toward entrepreneurship, subjective norms and perceived behavioral control by students in creating entrepreneurial intentions in the non-exact faculty of Brawijaya University. The data for this study were taken from 3 faculties, namely the Faculty of Administration, the Faculty of Social and Political Sciences and the Faculty of Economics and Business which are in Brawijaya University. The sample used in this study was 141 students. The results showed that attitudes towards entrepreneurship, and perceived behavioral control have a positive effect on entrepreneurial intentions. Only subjective norms have a not significant effect on entrepreneurial intentions. Keywords—attitudes toward entrepreneurship, subjective norms, perceived behavior control and entrepreneurship intentions