Perancangan Desain Inovasi Pada Mesin Produksi Kue Pudak Berbasis Prioritas Keinginan Konsumen Dengan Metode QFD dan AHP

There are many Micro, Small and Medium Enterprises (MSMEs) for Pudak cake in Gresik, but these MSMEs have several problems, one of which is that in the production process, on average, Appropriate Technology (TTG) has not been touched so that the growth is not optimal because it is still done manually. The purpose of this research is to design an innovative pudak production machine design by considering the priority of consumer or user desires as a basis for determining the sequence of machine specifications to improve quality, effectiveness, and increase production capacity. The method used in this study is the Quality Function Deployment (QFD) method to determine the attributes of consumer needs for pudak production machines and the level of importance, and determine the priority order of machine specifications using the Analytical Hierachy Process (AHP) method. The results of the research resulted in a pudak engine design that was able to meet the needs of MSMEs with a priority of machines that were not easily damaged with a priority weight of 0.252 and prioritized technical response attributes, namely the machine has an automatic button with a linkage value of 21.