Impact of Sales Promotion Offers on Product Trials and Subsequent Repurchase Behaviour: With Special Reference to FMCG | Zendy

Shamae Z. Khan | Zendy; K. K. Shukla | Zendy; Noor Us Saba | Zendy

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Impact of Sales Promotion Offers on Product Trials and Subsequent Repurchase Behaviour: With Special Reference to FMCG

Author(s) -

Shamae Z. Khan,

K. K. Shukla,

Noor Us Saba

Publication year - 2019

Publication title -

commerce today

Language(s) - English

Resource type - Journals

ISSN - 0975-7775

DOI - 10.29320/jnpgct.13.1.7

Subject(s) - sales promotion , promotion (chess) , product (mathematics) , business , usable , marketing , advertising , point of sale , point (geometry) , sales management , computer science , mathematics , geometry , politics , world wide web , political science , law

The researcher examined the impact of sales promotion offers viz a viz coupons, pricediscounts, free samples, bonus packs on product trial in FMCG products. The samplespoint was super markets in Lucknow. A structured questionnaire was administered tocollect the responses. In all 171 responses were collected non-randomly, out of which150 usable responses were acknowledged. The study aims to provide insights andusefulness of sales promotion offers in product trial and repurchase.

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