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Understanding a generation’s “peer personality” provides librarians a unique opportunity to develop services and programs tailored to the needs and unique attributes of a group of individuals. Master of Library Science students enrolled in a graduate research class at East Carolina University in Greenville, North Carolina, surveyed 245 18-to 24-year old members of the Millennial generation at various locations throughout the state to ascertain their use and perception of libraries and bookstores. Most important to Millennials are helpful library staff, good collections, and convenient hours. Least important are bargain items for sale, coffee, and the library or bookstore as a place to be with others.

Who are Millennials? And what they want from libraries, bookstores, and librarians