Social Media Use By Ontario University Libraries: Challenges and Ethical Considerations

The application of social media by academic libraries is re-shaping traditional ideas of library services. The use of social media in Ontario’s university libraries demonstrates the divergent modes by which information technologies are utilized, as well as the challenges facing libraries in both adopting and using these tools.L’application des medias sociaux par les bibliotheques universitaires transforme les idees traditionnelles des services en bibliotheque. L’utilisation des medias sociaux dans les bibliotheques universitaires de l’Ontario demontre des modes divergents d’utilisation des technologies de l’information, ainsi que les defis auxquels font faces les bibliothecaires en termes d’adoption et d’utilisation de ces outils.