Native Adverstising: Ads in Disguise as Editorials | Zendy

Sarah Cornwell | Zendy; Victoria L. Rubin | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Native Adverstising: Ads in Disguise as Editorials

Author(s) -

Sarah Cornwell,

Victoria L. Rubin

Publication year - 2018

Publication title -

proceedings of the annual conference of cais / actes du congrès annuel de l acsi

Language(s) - English

Resource type - Journals

ISSN - 2562-7589

DOI - 10.29173/cais1007

Subject(s) - discernment , mainstream , journalism , reading (process) , advertising , political science , public relations , media studies , psychology , sociology , business , law , epistemology , philosophy

Native advertising, paid for by corporate funding, may fool news readers into thinking that they are reading investigative journalism editorials. Such misleading practice constitutes an internal threat to the profession of journalism and may further deteriorate mainstream media trust. If information users are unaware of the Native Ads original promotional nature, they may find themselves insufficiently informed or mislead by its content. This study investigates cases of Native Ads in terms of their contextual use, distinctive features, and likeness to editorials. LIS should aim to provide clear discernment guidelines and consider automated user alerts.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research